Read First Before Buy Ninja 622356527972 NJ600 Pro Blender

We went through two blenders in the last 3 years due to breakage. I now wanted a blender that was powerful, well designed and dependable as opposed to the cheap models. I never heard of Ninja Blenders. To be honest the name is awful. It reminds me of a toy instead of an serious kitchen machine.
While browsing I came upon the Ninja NJ600 30 Professional Blender as stated on the box. 1000 watts. Unbelieveable when most are 450-600w, maybe 700w and not that much more in price. I went to a famous local retailer to check it out. I was impressed with the looks, the weight of the motor and how the 72 oz. pitcher locks in place on top of the motor. Furthermore, the lid also fits tight in place when you line up the two small triangular markings. Once the lid is locked you can lift the entire blender using the handle on top of the lid. IMO, that is quality construction. As a safety feature if the lid is not locked correctly the motor will not run. The power button blinks red. When locked properly in place the power button is a consent red. There is no off button. There are 3 speeds and pulse. When your blend is done, press the power button again as the off button.
Our first blend was a smoothie my 4 year old enjoys drinking of milk, banana, apple and a little rice cereal. I turned it on and the blender was enormously more quieter than a Osters we had previously (irritatingly loud). The blend was very smooth and looked so delicious I wanted to drink it too (but I didn't).
Another fantastic positive point is the SIX patented blades are mounted on a shaft at different levels. This shaft is almost the entire height of the pitcher. Most blenders have their blades on the bottom of the pitcher. Very clever with this blade design that does not create a vortex. Just imagine what a carrot goes through in there :-). Remove the shaft before you pour your mixture. Removing the shaft after use makes cleaning easy.
The spinning rotors mounted on top of the motor doesn't look like metal nor cheap plastic. I don't know the material. The first that came to mind was ceramic because of the matt color tone. To the touch it feels like very hard rubber.
I have a feeling I'll be blending more smoothies the next couple of months than all of 2010 together. Buy a Ninja.
Update 12 Dec. 2010: Since purchase approx. 2 weeks ago I've been blending many different combinations of ingredients daily including cranberries, celery, oranges and other similar fruits or vegetables. Some vegetables do not blend completely smooth as other reviews have stated. Carrots are super fine minced and drinkable. If you strain a carrot mix you'll get a nice drink. I think most commercial vitamin drinks containing carrots has sediment on the bottom of the container and needs to be shaken.
Please remember this is not a $400+ blender (Bentley vs. Lexus) as others have mentioned as comparison which is unfair. Therefore you probably will not get the same results. However, for the price imo I am positive I got the best product. The cheaper blenders are extremely, annoyingly loud. This machine's noise level is acceptable to us. Your noise tolerance may vary of course. Better blender, better drinks.
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